Bindu Rathore is renowned marketing strategist and co-founder of WebTotal Marketing. It offers Total Business makeover solutions for clients around the world. Binduís passion and mission revolve around Branding , digital marketing, especially building marketing strategies using Internet to enhance the brand value, to rope in more clients and to build enduring relationships.
She has a Masters in Business Administration and is an alumnus of the prestigious Indian Institute of Management, Indore. She is also certified Directive Communication Psychology trainer and has her accreditations from American institute of Business Psychology.
She brings along a decade of work experience in web technologies marketing, branding and consultation. Identifying the best Marketing strategies for clients apart Bindu can merge the best marketing strategy with best technology the firms are looking for.
Bindu as a brand specialist positions companies, products and services as strong and effective brands in the collective minds of consumers.
She develops brand strategies with a holistic approach to brand communications so that a company's brand touch-points (corporate identity, product design, web site, retail environment, online marketing, traditional advertising, PR and word of mouth) all work in harmony to create a favorable perception in the mind of the prospects, increasing the chances of positively affecting purchase behavior.
Her specialty includes how consumers process information from brand touch-points, how they attend to, perceive, process and store that information; and how they retrieve and act on previous information from memory.
Her focus on the mind, perception, cognitive psychology, human nature and brain science to form a deep understanding of how people think and what makes them do, buy and love the things they do.
She also briefs and manages branding consultancies, advertising agencies, product design companies and anyone tasked with producing a brand touch-point for the brand owner.
Bindu as a certified Psychology trainer ensures employees and close stakeholders of an organization completely understand the organization's brand, and what it stands foróand to make sure that their activities on a day to day basis are contributing to expressing that brand through the customer experience.
Her aim is to not only to create strong brands, but effective ones. Create brands that have a positive effect on the bottom line of the companies.